No. 12 South China combat Marketing Forum.doc

 PAGE \* MERGEFORMAT 44 No. 12 South China combat Marketing Forum No. 12 South China combat Marketing Forum (Field Record) Subject: Brand Strategy and Marketing Innovation Speaker: famous advertising planner Li Dou Sponsored by: Yi-policy learning institutions in South China combat Marketing Club Moderator: Welcome to the elite of the world to participate in actual combat Marketing Forum in South China. Today’s theme of the forum is ‘brand strategy and marketing innovation’. Invited guests is a renowned advertising planners Li Dou. We are honored to invite Mr. Li Guangdou appearance, the applause has requested. Li Dou: Ladies and gentlemen Good morning, very pleased to have this opportunity to communicate with you. Today we will spend one day, speaking of the content may be more boring, and hope that we pull ourselves together, to explore together with brand building and marketing innovation, a common experience. Organizer to the subject of relatively large, called ‘brand strategy’, first of all I would like to start from the brand-building. In today’s course started prior to do first a self-introduction, because only do self-sufficient display, in order to ensure that everyone in the one-day curriculum is not tired. Here are some of Introduction (slides), the same as the product need to have some packaging, here is my main TV advertising works, I am involved in film and television advertising campaign starting from 90 years, Guangdong has been plagued with the main seven works, I told my team together, so naturally the most important contribution of the entrepreneur, but the credit for entrepreneurs, and failure is also the entrepreneur can not be attributed to planning. The example I give is at least one billion of advertising communication, small I can not say. This is the ‘Sundance Kid learning machine Succeed’, ad there saying, ‘when I conquer the world with their fists, and now the computer age, to use the computer trying to conquer’. In the Lenov