Non-technology-intensive companies under the new market channels for the ecological transformation strategy.doc

 PAGE \* MERGEFORMAT 14 Non-technology-intensive companies under the new market channels for the ecological transformation strategy Of traditional non-technology-intensive enterprises, which at some stage in the market, often by virtue of labor cost leadership strategy, sales channels to establish control strategies relative, temporary competitive advantage. However, when the original order of the market ecosystem has been disrupted and reconstructed, there is no technical barrier protects the enterprise, and all will be zero has never been ... ... Into the mature stage of development of socialist market economy since the non-technology-intensive enterprises, the domestic market, whether the consumer environment or competitive environment, are changing at an alarming rate of ever-changing place and even the earth-shaking changes. Consumer dimension, the market has moved from ‘seller’s’ market into ‘buyers’ market phase, in this context, ‘channel’ is used in the traditional ‘4 P ‘theory of Italy as a place, and the evolution of the ‘4 C’ theory of time, Convenience to facilitate the development, that is prominent in the process of customers to buy convenience, including a visit to places of consumption modes of transportation, means of payment, etc.; competitive dimension, ‘single point of an era of competition’ into the ‘era of full competition’, ‘Product Management Time ‘into the’ era of brand management ‘, as well as product life cycles becoming shorter and shorter, the product’ fresh ‘weak,’ static sales force ‘has become weak features such as innate potential of this market have become the typical eco-marketing under the proposition, industry concentration The central tendency is an unprecedented strengthening of the market by ‘arena melee’ into the ‘monolithic’ stage, the industry reshuffle, industry consolidation is becoming an atmosphere of trend. Focus on the level of distribution channels, the traditional wholesale distribution companies, distributio