Nokia 8800 Why is this so the fire-.doc

 PAGE \* MERGEFORMAT 23 Nokia 8800 Why is this so the fire? Planning out a good product is A good product like the neighbor’s beautiful ‘Xiao-wei’, and no one good demand. If the mobile phone industry chain, each link is very important, cell phone owners are most concerned about, or product manager. Many mobile phone manufacturers problem, but the most fatal mistakes, or products, because this sector can not compensate for the mistakes, but also affects the other elements of the industrial chain. Product system around the market is divided into four main product lines, and it is easy to detect and quickly cut into the mainstream of the future market new products. Product Line specifically defined as follows: the mainstream market, old products, homogenization, the price to win, to continuously reduce costs; market new mainstream product, the same small number of products, high speed and low price; market leading technology products, fast and prices; basic technology and product research, such as 3G. Defined according to market demand and platform of products with different features to enrich the product line. Art encounter bottlenecks Good mobile phone products need a good plan, but the ‘planners’ are hiding behind the mobile solutions company, because most cell phone manufacturers are now directly purchase, part of the big producers can by its own R amp;amp; D departments and their co-operation. The program’s average profit in the industry continue to ‘diving’ at the same time, domestic mobile phone design company in the ‘technology’ bottlenecks encountered, thus the planning of mobile phones is a big trouble. The mobile phone product planners served based on consumer characteristics, behavior analysis, consumer segmentation and product appearance preferences, product features and value-added services, product type corresponding to the different group of consumers and their preferences to plan. Start with the current mobile phone users have the kind of pr