Northeast of wine and wine culture the future development of the strategic breakthrough.doc

Northeast of wine and wine culture the future development of the strategic breakthrough Northeast is located in east China’s most high-latitude regions, under the jurisdiction of Heilongjiang, Jilin and Liaoning provinces, with a total population of 107,150,000, a unique long cold winter, short summer continental climate, and more ethnically mixed human culture created a huge wine market in Northeast Northeast region and per capita consumption of liquor consumption are ranking first in China’s liquor market sector has a pivotal role in the liquor business is a battleground, the domestic has always been “small amount of alcohol than the Northeast do not know,” the civil claim, and even high spirits abroad in the Northeast are also a common drinking kill, showing the large market size, the prevalence of drinking style. Into the local culture cycle Northeast most of the liquor business after years of twists and turns, have been basically completed the reform and restructuring, to catch a new train of the private economy, is also undergoing a new round of growth, but the wine comes to the northeast, to Our brand association is not very optimistic, in addition to black folk culture is brewing pure grains, giving the impression that honest honest, did not the higher value-added products, which is the Northeast’s largest short-liquor board. consumers buy a bottle of Sichuan Guizhou wine and liquor can spend several hundred dollars or even thousands, but the wine more than $ 200 Northeast, consumers will find it difficult to accept, this is the brand strength, and this power directly from product positioning and brand culture, that is wine culture. Northeast huge market potential makes the energy and the trend of many companies such as greedy, but many enterprises in the fierce competition after the frustration out. I believe that the more these companies are foreign companies mostly do not know the Northeast is the main reason for the failure of local consumer cul