Note promotional talks.doc

 PAGE \* MERGEFORMAT 3 Note promotional talks Promotional planning to do homework at home, regardless of promotional planning how good promotional thing than manufacturers unilaterally, have stores recognized, so, promotional negotiations affect the promotional success or failure of a key step in, to talk about the good, The promotion will be able to successfully perform and talk bad or event details and effects discounted, if serious promotion simply will not be able to carry out, is very important to grasp the main points of the negotiations and considerations. One fully prepared for the pre-negotiation: the so-called fight unprepared accounts preparation include: ① The understanding of the shop about Who’s responsible for this activity, ahead of the agreed negotiating time, place, politely tell the other side of the negotiations used to be about how much time ② ready for plenty of negotiations data and tools, including: promotional plan, gifts show, promotional front store sales records, promotional store sales forecast, sales growth (projected graph, profit growth (expected graph promotional site layout effect diagram. Negotiating skills to winning is to let each other deeply felt this activity bring their the Legend, data, renderings vivid presentation tool will make negotiations more convincing but also to prepare the strategy of negotiation, including: negotiations required to achieve The purpose of (stocking, display, price, widely announced set, Standees the size of the area, the number of sales personnel, place of work, clothing and other negotiations should be convened before experienced business people to discuss requirements and objections may be raised on the shop, we brainstorming to make response program possible think negotiations can effectively improve the control of force. Second, negotiations attention to detail: (1) pay attention to control their own emotions, maintain a calm and rational state and avoid anxious, impatient, excited,