Notes from the operation of electrical brands H.doc

 PAGE \* MERGEFORMAT 8 Notes from the operation of electrical brands H The spring of 2003, a chance, we have contacted the heads of the H brand, some harmonious exchange soon after the consulting project on the cooperation established, for which we have begun a three-year co-operation throughout the course of consultation. Since 2003, the brand has introduced eight series of H wall switch socket products, and has developed more than 200 cities in mainland China covering the marketing service system, was officially launched in 2005 to serve in Southeast Asia, the Middle East, Europe, Asia-Pacific ODM manufacturing base for operations. Because of its rapid development, so that electrical equipment industry in Wenzhou attention three years later, in the three years the brand with our brand of high-level H has experienced changes in the face of the new market environment with new challenges again and again, in retrospect we should review and reflection. Would like to record a three-year course of this article outline. 1, H Brand Brand traceability H brand, the predecessor of the Department of Electrical XX electrical appliances XX years ago, in 2001, the overall modus operandi of the extensive, basically the company’s executives directly involved in the marketing, the geographical link of Wenzhou, the way most of the products to OEM production, enterprise development is slow . In view of this launch H brand. After two years of foundation work, to the end of 2002, placed the company in front of a high-level question: what marketing model to promote? The spring of 2003, our official involvement began a prelude to the operation of H brand. Second, the completion of the basic work H brand Refining the concept of the brand with the company full-fat high-level communication, determined on the basis of the advocacy ‘Mishina in-one’ concept, and recommended the establishment of product research and development in the United States NewYork Information Center. The estab