Notes on the construction history of diabetes specialty store.doc

 PAGE \* MERGEFORMAT 15 Notes on the construction history of diabetes specialty store (A) competition squeezed the transition 39 countries have ratified the current of the first inter-provincial drug retail chain pilot enterprises, the only one to allow the establishment of the development of a nationwide chain of medicine retail enterprises directly under the central government. The country ‘10000 Chain’ strategy under the guidance of the Central Plains in August 2001 landed. To 2003, has been doing in the local capital, network integration, preparing to set up franchises. Before the company officially surfaced in the chain, rather ‘unfortunate’ that awaits us is a war-torn ‘troubled times’: In April 2003, one called ‘healthy’ to bring 15 million yuan of foreign enterprises settled in Zhengzhou, capital, claiming that its drug prices than the lowest 45 percent approved by the state retail sales of individual species as low as 70%. May, #1406; #196;#218;#203;#209;#203; a large pharmacy Yi Yi ultra-low-cost way less than 200 away from the main store 39 meters opened with great fanfare debut. Caught in a price war, for stores to re-locate to find the differentiation of the road has become our 39 management team consensus. Diabetes specialty store is exactly what we unearthed the first road. Xuchang former general manager of the military, said: ‘In the competition is very intense situation, you do not take the road of market segmentation, cutting the cake cake will become smaller and smaller. Sugar disease specialty store like a cancer specialist pharmacies, Hong Kong’s Watson’s, just as out of the market guidance. ‘ Of course, the brothers - Jiangsu 39 diabetes specialty store operation’s success has kept exploration of our hope. As a result, through market research, we found that diabetic patients in Henan about 3 million, while the Zhengzhou City for 20 million; the subsequent more detailed questionnaire survey showed that a diabetes drug in patients wit