NXH Wolfberry Industry Group Development rough road.doc

 PAGE \* MERGEFORMAT 26 NXH Wolfberry Industry Group Development rough road In recent years I have been very concerned about the development of NXH Wolfberry Industry Group, since 2001, with the order to ‘NXH’ as the representative of the Chinese wolfberry fruit rosy domestic market. Ningxia wolfberry industry, far-reaching changes in the beginning taken the industry by the Chinese wolfberry wolfberry large industrial area to a region strong in the pace of change; the sale of the original raw materials are processed state, to a mature, deep-processed products with high added value grouping and industrial transition. In the context of types of market and shoulder the important mission of Ningxia wolfberry industrial development of the ‘NXH Wolfberry Industry Group,’ which lasted several years of development has been plagued with setbacks, the development of bumpy roads and deep concern for the parties concerned. Let us look at ‘NXH’ development of the previous history: In April 2000, Ningxia XS Wine Group and the China National Food Industry Research Institute, Nanchang Institute of Sino-German joint research institutions and other domestic authorities, Li Xin more than two years to develop, and with strong characteristics of local industry and has independent intellectual property rights The ‘NXH’ Chinese wolfberry fruit. ‘NXH’, turned out to break the white wine, beer, wine, liquor-third of the world market, the traditional pattern. In March 2002, held in Xi’an National sugar amp;amp; distilling trade fair, ‘NXH’ unique quality of Chinese wolfberry fruit attracted participants of great concern to businesses and consumers, far-reaching, popular in the country. In November 2003 ‘NXH’ ads CCTV, health products by well-known concept of people quickly. 2004 ‘NXH’ Autumn at the national orders, ‘NXH’ its series of product sales was hot trend. In that year by the China Brand Strategy Association, led the Chinese Organizing Committee of the Fortune Global Forum