Observation of cross-border phenomenon Hayao.doc

 PAGE \* MERGEFORMAT 5 Observation of cross-border phenomenon Hayao Cross-border business within the past few years, the popular mode of operation, the operation of a great cross-category integration of industrial chain phenomena, such as Nestle (coffee brand with Coca-Cola (beverage tea joint development, small enterprise category are cross-city cross-country such as the automotive industry car suv (sedan comfort, off-the publicity), the mixed taste of the beverage industry (Mengniu real fruit, milk and cola fruit good, or even the rise in recent years and the phenomenon of cross-industry operations, such as development of herbal tea Overlord. All these phenomena, nothing less than the business process, using the brand for maximum effect or cross-channel behavior. The use of free channels to extend the cross-brand or brand category or enter other industries under the halo is the biggest business asset efficiency of an effective means of cross-border phenomenon but all must meet a prerequisite: the consumer perception as the first criterion. During the 10-year rum, I was down a mine corporate behavior: Harbin Pharmaceutical Group to enter the FMCG industry, and played slogan: “Hayao Liu Chang does not bring drugs.” Autumn Fair this year, they show the out of the ginseng royal jelly oral liquid, oral calcium plus zinc and other health food products. consumers known drugs - calcium and zinc, calcium, blood calcium and Park oral high-profile debut in session. merely reflected in the packaging specifications a little difference, for example, sells only in the pharmacy channel in a small box products (a total of 10 branches, sales of super channels, only the gift box products (a total of 90. Hayao official said that their original product only sold in pharmacies, The products are all designed for display supermarkets, it is overwhelmed by ? super investment channels to market competition in health care products. Harbin Pharmaceutical Group Sixth Factory for h