Observation of liquor-making industry in Ningxia.doc

 PAGE \* MERGEFORMAT 8 Observation of liquor-making industry in Ningxia Preface Nationally Ningxia white wine, representing almost insignificant position: 1, Ningxia and the overall liquor consumption is low, autonomous regions and the total sales volume may not be able to plates such as Jiangsu, Shandong, Henan and Anhui, a prefecture-level administrative region sales par; 2, geographical remoteness, for foreign brands involved in the manufacturing of certain obstacles, belongs to a closed market; 3, with the domestic wine market compared to other regions, the overall level of competition is still relatively backward state of the entire liquor industry to promote the development of failure to form effective; 4, Ningxia, a lack of liquor thick sense of history, brand foundation deprivation and low blood production and sales can not form a cluster effect. Thus, attention to industries and enterprises in Ningxia liquor marketing agency and industry journals rarely. The result of a customer service Ningxia, Ningxia liquor in the meantime had done some research, as follows: Part I: Ningxia Liquor Market Analysis First, market competition pattern: Ningxia is a relatively small population (total population 600 million), economically underdeveloped western regions, there are about 1 / 3 of Muslims. According to China’s per capita wine consumption of 110 per / year basis, in Ningxia province, is about 4-5 billion in annual wine sales, mid-range, medium and low total consumption of liquor is about 70%. Ningxia Liquor clear sense of the overall level of competition pattern. High-end market is by ‘Mao, five, sword’ Big Three dominated, mid-range, medium and low market occupied by local businesses. ‘Sand Lake Spring’ and ‘old Yinchuan’ competitive, ‘Sand Lake Spring’ market share has exceeded 40%; another major brands ‘big Xiagong’ a marked decline in sales is facing the danger of retreat for the second-tier brands. Only those foreign brands performed better and the h