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Ochs poor white paper
Ochs poor white paper
Ochs also a white paper. Published a few years ago, after the White Paper on air-conditioning costs, but also in the recently published white paper on mobile phone costs, it appears the White Oaks have as their marketing arsenal of ‘keep arms’, periodically to bring it up with a use. However, the cost of the phone white papers, product, research and development, services, brands, manufacturing and many other areas in a non-serious and irresponsible attitude to confuse the poor white paper exposed the Oaks, coupled with Oak Sri Lanka air-conditioned ‘reputation’, it would be difficult to play an active role.
One poor: Product features exclusive ‘cost-plus’ pricing
Home appliances and mobile phones with a completely different nature of the product, the former both the competition in the industry or product technology is very mature, therefore the costs become a key competitive factor, while the mobile phone huge growth potential. Now mobile phones can see the film, which in just three years ago, is difficult to imagine, then 3 years after that? As a hand-held terminals, mobile phones have become a variety of new applications and a variety of new technologies, integrated platform.
Cell phone consumer psychology is much more complex than household appliances, household appliances have been popular, but the family of a device only, as well as how many people will buy appliances, when trying to show their ‘personality’ then? But the mobile phone is not, is not only a tool, but also the pursuit of fashion, showing the status of a variety of convenient shopping psychology at work, which for product differentiation and pricing strategies of the complex provides a huge space. Even a full-fledged household electrical appliances are not entirely cost-plus pricing, let alone a cell phone.
In order to ‘cost’ of a simple addition to ‘unify’ mobile phone prices, denying the impact of product differentiation on the pricing, this concept is neither in lin
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