OEM floor near the success of a marketing case.doc

 PAGE \* MERGEFORMAT 12 OEM floor near the success of a marketing case Any marketing case, success must be justified, the reasons for failure are set. There are many businesses, starting soon. Down fast. Study the whole story is the foundation is not strong, contrary to market discipline. There are many companies along the way is cis to develop very rapidly. Niu Gensheng, Mengniu leadership to seize the three major market development opportunity ‘to create milk all, Shenzhou 5, Super Girls’ will Mengniu advanced to a new stage of development, because a very good grasp the nature of development . Long to use the roads all the teachers point of view, is that we find the starting point of business development, at the same time make good use of media and communication leverage to attract consumer attention, light consumer passion, leveraging the huge potential consumer market. 1, high-end conception, marketing, winning Five Star Floor conception: because a highly elevated position, so to see farther. Five Star Flooring 2010 Conception Height: to be the leader of China’s flooring distribution company. In 2002, Shaanxi Province, wood flooring market is very mature, in addition to Power Dekor, rose up, nature, EMC and other major brands, the brand group has not established that consumers have this awareness is not high, the market opportunity and is very big. We were one company Shanghai floors, the floor is a non-well-known brands, in addition to other good quality, no special advantages, but price is very firm to the agent’s policies and profit margins are not good. We do flooring reasons: First, the floor of this industry is gradually maturing and regulate an industry; 2 is the industry’s profit margins high, particularly distribution market is still in its infancy, the level of marketing is extremely low. Third, there is no industry consolidator or large capital. In this form, we decided to set up five-star floor marketing company, to promote the five-star