Of non-mature markets pay attention to theoretical errors!.doc

 PAGE \* MERGEFORMAT 5 Of non-mature markets pay attention to theoretical errors! In 1906, Italian economist Pareto (Vilfredo pareto, 1848 ~ 1923) sum up such a conclusion, 20% of the population enjoys 80% of the wealth, forties, Juran (Dr. Joseph M. Juran) to 80/20 rule is defined as the Pareto rule (Pareto’s Principle). 80/20 rule proved to be the easiest of the ten fingers of manpower is the most commonly used two thumb, then the meaning has been extended to many fields, is applied to the market is 80% of sales from 20% of the customers, to receive this the argument a lot of people. The problem is that such socio-economic theory, whether we can successfully applied to a market economy the individual enterprise’s market strategy formulation? The answer is no. 80/20 rule applies to a relatively stable for the market or the monopolistic structure of industry is growing in most non-mature market cycles of the enterprise, should think twice. Grab customers, rather than pick customers From the super-chain business communities, consumer, mobile phone industry, winning the channels to the appliance, automotive vehicle on sale of such phenomena as can be seen that the success of these comparisons (mainly the initiator) and marketing strategies are out fishing style , there is no any destination, some 20 percent against the express wishes of customers, TCL gem cell phone users to prove that he is not just some people conclude that the ‘mayor wives’ who. Marketing, management, job content, should be continuously developing, the occupation of new market growth hot spots, where the growth in both sales target to use to measure, but also a profit objective assessment, it can not be fixed customers, the market structure is relatively stable, but customer base must be dynamic, must be eliminated, filter, update. At the same time, operating in the market process, we can see that the enterprise as an economic body, has two clients and the identity of the seller, even if