Of small and medium enterprises market breakthrough way to liquor.docVIP

 PAGE \* MERGEFORMAT 9 Of small and medium enterprises market breakthrough way to liquor First, Liquor Industry Development Trend Analysis (A) the liquor industry, market conditions: With consumer spending and consumer awareness of the concept of promotion, consumer awareness of the importance of self-care, liquor companies formed during the adaptation to the fast-growing markets and management unresponsive lag situation in the face of the state’s tax policy adjustment as well as the negative effects of market operations, many liquor companies showed a loss of market development throughout the wine industry emerged the phenomenon of low-mi. Liquor-making industry since 1996 for 5 consecutive years are almost 50 million tons of slowed down, from May 1, 2001, the state of the wine industry on the basis of the ad valorem tax, but also white wine 1 yuan per kilogram levy From the amount of tax, as well as lifting the base wine purchased outside the blending of wine companies can offset their purchased wine consumption tax policy has been satisfied. Under the new regulations, 25% of the ad valorem excise tax plus the amount of consumption tax from, as well as additional types of business taxes, etc., the actual tax burden at 40%. Production of Di Dangjiu past business, and always carry out in order to win the amount from the amount of tax policies after the implementation of some of the strength or lack of small and medium enterprises is undoubtedly worse, exacerbating their difficulties. Also because many small and medium enterprises are still the lack of ability to respond to market development, business management and marketing management capacity remains weak, leading to the core competitiveness of enterprises market low. Thus, in the face of ever-changing market and competitive pressures, many wine producers increasingly difficult situation. (B) the liquor industry trends in 2005 Liquor-making industry in 2005 through 2002 to 2004, constant adjustments, t