Off-season marketing focusing on potential take.doc

Off-season marketing focusing on potential take ‘Season by taking advantage of, off-season to take potential’, which should be the core idea of off-season marketing. Take advantage of, it is necessary to win the biggest sales; take potential, it is access to high ground, fight for a long-term strategic advantage. Stone Mountain at the end of large and faint; placed on the Peak, the small but powerful. Similarly, the peak of the grass than the foot of the towering trees have a higher potential. Meanwhile, the off-season is hard. Business marketing should be more emphasis on competition-oriented, putting more focus on the concept of injection and analysis of competitors. In contrast, the peak season should be emphasized that the demand-oriented, functional innovation in response to consumer demand for the ‘take advantage’ is more practical significance. In addition, the off-season meant that the absolute reduction in the absolute volume, it should respect this fact. Grab reduction by sales Increase sales is the off-season marketing the most direct and realistic goals. ‘Season to do sales, off-season to do the market’, this statement widely circulated in the sales, in fact reflects the off-season generally lax thinking. Yongming hard season and the off-season break nourishes the interest rates have become the majority of the company’s operating rules. This is understandable. However, the existence of common sense and an opportunity exists. Meanwhile, the off-season sales growth is clearly not derived from the market, incremental, but from opponents of the reduction. Bluntly, that is, let rivals grab from the their hands. This is also the ‘off-season wang do’ strategy to be adopted causes. ‘Season grab incremental, off-season grab reduction’ is the underlying strategy of off-season to enhance sales - more than the rival promotion, wider publicity and lower prices for plunder. But the need to point out that the absolute amount of off-season, after all, is limite