Of new products enter the market- it should only circumvent non-storm.doc

 PAGE \* MERGEFORMAT 7 Of new products enter the market: it should only circumvent non-storm Introduction of new products is an important means of competition among enterprises, but the new products enter the market in a low success rate. Especially for the vast number of SMEs, neither a strong brand support, but also the lack of sufficient marketing funds, but more difficult to deal with large enterprises counterattack, often on weak footing, they were defeated. Therefore, the new products enter the market, it should only circumvent, non-storm. The following few examples for reference: First, targeted: SONY Sound Recorder Morita, founder of SONY’s post-war U.S. military camp stationed in contact with tape recorders, found that the new products have a future, in the case of extreme shortage of resources, racked their brains finally developed. However, the new products have 40 kg of weight, price and expensive, although the participation in various trade fairs have a lot of people when the crowd, but I could not be sold. Morita very anxious that one day, when he through a antique shop and found that a customer took out large sums of money did not hesitate to buy an old vase, has been greatly inspired to realize that only customers understand the true value of the product only will buy your product. Later, Morita on the market has been carefully broken down into the courts and schools as the first attack target because the acute shortage of post-war Japanese court stenographer, the court to do anything, when the relations between the Supreme Court of Japan by Morita demo machine, the court immediately I feel that this is not a toy, but very useful for their work assistant, immediately ordered 20 units. School English teachers as less, can not meet the needs of schools are also very pleased that the use of tape recorders, tape recorders Morita will be improved due to reduce the product weight and price, tape recorders finally become popular at school. For SMEs