Off-site brand longevity.doc

Off-site brand ‘longevity’ Off-site brand amp;quot;expeditionamp;quot;, mostly amp;quot;short-lived.amp;quot; Not subject to local snakes to attack, that is itself a problem. But we in the market, also found that a number of amp;quot;Longevityamp;quot; brand: Some of them are sold in the market for 10 years, some selling for 15 years, such as special music Taishan in Guangdong, Yilite in Zhejiang, Tuopai in the sunshine, four special in Nanyang, amp;quot;lifeamp;quot; in more than 10 years, and also a healthy living. They have one common feature is that itself is not first-line wine brands, but it has a first-line wine’s amp;quot;longevityamp;quot; fate. What makes these non-tier wines can keep selling it over the years? Their amp;quot;longevityamp;quot; of the Road, what is it? Taishan special song Tuopai the amp;quot;longevityamp;quot; of the Road In the study, we analyze two amp;quot;Longevityamp;quot; brand case, one is Taishan special music, the other is Tuopai. Taishan special song from 1998 into the Guangdong market since the mid-range wine market in Guangdong, selling for 11 years. Tuopai since 2003 has been entered into the sunshine, and now has become the first eight years. Taishan special song popular causes. Taishan special song popular for two reasons, first, firmly grasp the consumer, and second, firmly grasp the dealer. Taishan Tequ the elegant flavor of low-grade products from the fundamental right of consumers to meet the south-east psychological needs liquor consumption. In the south-east, consumers to drink rice wine, red wine, beer mainly suited for the Liquor violent taste. From the nineties of the last century began to enter, amp;quot;Jiangsu, Zhejiang, Fujian and Guangdong,amp;quot; special song Taishan region has been able to successfully open the door to these markets, precisely because of its soft texture, flavor elegant, it is easy access to consumer were recognized. At present, this consumer demand is from south to north to form a m