Often committed seven errors by the brand marketing of agricultural products.doc

Often committed seven errors by the brand marketing of agricultural products Food safety, pesticide residues, health needs, and improve the living conditions caused by eating more high-quality products “hedonic motivation, people see the prospect of unlimited agricultural brand road. Other hand, many rely on plant production, exports started entrepreneurs no longer willing to work to foreign companies, decided to do their own brands, to counterattack the domestic market. grain and oil, fruits, vegetables, all showing this transformation trend. brand marketing itself is a difference of innovation, is not it? current more agricultural products through extensive circulation, street vendors, retail occupy a larger market share, industry concentration is low, the image of the industry is low, and brand marketing is completely different. If health and safety needs of people see the market prospects, brand marketing mode of operation of this difference is undoubtedly pad to set the confidence of a winner. But once the involvement of a shooting, but also found some new problems: consumer demand does exist, but there really is so strong and urgent you? Market so hot? The most painful experience, an opportunity At present, whether they really have the ability to seize, the strength of the operation? Fishing had started into the city to the expectations of a pocket by the indifference of the market at this moment a pot of cold water. As barriers to entry, any industry has its own exit threshold - retirement, is not so simple, caught on, under no less, die, live busy dilemma. Involved in the depth of the wings marketing group after the project implementation of the brand marketing of agricultural products, induction often committed seven errors, shared learning, promote more in-depth study of thinking. Error: “My position is a high-end” We took over the agricultural project, an opening that “my position is a high-end” because of the high-end customers more purcha