Ogilvy pains to create a culture of Ogilvy amp; Mather..doc

Ogilvy pains to create a culture of Ogilvy amp; Mather. Business start-up ? David Ogilvy (David Ogilvy ,1911-1999 was born in Scotland, England, early on chef, cooking salesman, then moved to the United States, in the hands of Dr. George Gallup conducted a survey ? work in the United Kingdom during World War II has British Security Coordination Office and the Embassy office, done in Pennsylvania after a period of time farmer. In 1948, 38-year-old Ogilvy in New York to $ 6,000 Madison Avenue advertising agency Ogilvy amp; Mather founded, followed by a number of creative advertising creative has earned an excellent reputation, has since become a legend in the modern advertising industry. Listing of business that day, he published a work notice: The newly established company, and strive to survive a period of time, we have to work overtime, wages below average. Early days, Ogilvy to open up the situation, using some ingenious trick: he delivered a speech, Comment advertising industry issues, in the Madison Avenue made a big commotion as possible, he with the media, continue to the Austrian demonstrate the company’s every move the United States to his target audience, to play his diplomatic skills, making use of social relationships for their own social standing, he often sent the company’s progress report to his selection of 600 people - leaders of target customers in various industries. Brand growth Ogilvy amp; Mather Ogilvy built the brand, always stressing the consumer research, he insisted that ads must help sell their works witty and charming, the advertising industry, business and professional pinnacle, a profound impact on the entire ad development of the industry. Ogilvy 25 years old on that: ‘Every ad must tell a complete story of marketing, copy should be ringing in every word.’ In 1951, a small garment factory named CFHathaway owner, commissioned the production of Ogilvy amp; Mather Advertising. In order to create a people never forget the sh