英文外贸函电（第三版）PPTUnit+5_教学课件.pptx

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2025-05-18 发布于广东
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英文外贸函电（第三版）PPTUnit+5_教学课件.pptx

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YCF01GeneralIntroduction02SampleLetters03WritingSkills目录CATALOG04PracticalGuide05Exercises

Therearetimesininternationaltradewhenyouneedtowriteletterstointroduceyourproductstoyourclients,toencourageyourclientstoplacemoreorderswithyou,ortourgethemtomakeapromptpurchasedecisionwhentheyarehesitatingtodoso.Alltheselettersareconsideredtobesalesletters.Thegeneralpurposeofsaleslettersistoexpandbusinessbypersuadingyourclientstobuywhatyoucanoffer.Forthisreason,saleslettershavetobelettersofpersuasion.

Toachievethepurposeeffectively,awell-writtensaleslettermayfollowtheprinciplesknownas“AIDA”whichisabbreviatedfromAttention,Interest,DesireandAction.Thatistosay,youshouldtrytocatchyourreaders’attention,tobuildtheirinterest,tostimulatetheirdesireandfinallytoencouragetheirpromptactionofpurchase.Saleslettersshouldincludeallthenecessaryinformationtoencourageinquiries.Usuallyaprepaidreplycardisenclosed,orinformationisprovidedwhichallowsthereadertomakecontact.?

?Therearethreemaintypesofsalesletters.?Directmaillettersaresenttosellyourproductorservicetoatargetbuyer.Thistypeofletterisnotsenttoeveryone,buttoaparticulargroupofpeoplethatareconsideredtheoneswhowouldbemostinterestedintheproductorservice.Retaillettersarewrittentoprovidenecessaryinformationaboutasaleorspecialoffer.Theycanbesenttoalargernumberofpeopleorcompaniesthandirectmailletters.Theyareusuallywrittenaboutaratherspecificsituation,aspecialsaleoranewoffer,etc.??

3.Salespromotionlettersareletterswhichurgethereadertoinquireaboutwhatyousupply.Theyareusedtoeitherpromoteacertainproductorproductline,ortopromoteacompanyingeneral.?Alltheselettersshouldbringeverypieceofrelevantinformationaboutyourproductorservicetothebuyer.T