Olympic marketing marketing Olympic Games.docVIP

Olympic marketing marketing Olympic Games History of the Olympic Games Sponsorship The first session of the Olympic Games in 1896 provides that in order to maintain the purity of the Olympic movement to organize the Olympic Games to prohibit any commercial activity. All costs from government funding, donations and ticket sales. But the funding problems from the start, plagued Olympics a major challenge. The first session of the Olympic Games in 1896 only 259 people took part, the Greek government has been raising the issue is still confused wit’s end, resulting in the resignation of then Prime Minister. Originally scheduled in Rome in 1908 at the fourth Olympic Games, to 1907, when Rome went so far as to give up because of economic reasons. After the London to come forward because of an emergency, it is not abortion so that the Olympic Games. Due to the sensitive eyes on the Olympics business opportunities, and for the money so the hardship of the Olympic Games organizers quickly combine, making the Olympics into a commercial element. 1912 Stockholm Olympic Games, there are nearly 10 companies sponsoring the Olympic Games, providing funding for more than twice the government funding. After World War II events and increase the number of participants rising costs led to the organization, so that funding problems with tension. 1976 Montreal Olympic Games, all the sponsorship amount is only 700 million U.S. dollars, in billions can be said to drop in the bucket compared to the host fee. Therefore, the people left a total of one billion U.S. dollars, 25 years to pay off the huge debts. To the twenty-third session of the Olympic Games, only the United States bid to host the city of Los Angeles 1. However, Los Angeles, made history. By a substantial increase in television and sponsors tiered plan, a profit in one fell swoop. Based on this, the then IOC President Juan Antonio Samaranch against all the odds, decided to increase the intensity of commercial introducti