Olympic marketing urgently settled - Whose and who loses.docVIP

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2017-05-05 发布于浙江
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Olympic marketing urgently settled - Whose and who loses.doc

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Olympic marketing urgently settled - Whose and who loses

Olympic marketing urgently settled - Whose and who loses For the Beijing Olympic Games partners at all levels is, if the time to sub-paragraph, from the 2005 Beijing Olympic sponsorship program carried out on the right track, individual sponsors have signed up to the August 8, 2008 period time, you can call it ‘Olympics marketing’; from the August 8 opening ceremony of the Paralympic Games end in September, to be called ‘Olympics marketing’; Paralympic Games to the next Olympics in London, may be called The ‘Olympic Games marketing’. In fact, we all know, ‘the Olympic Games Marketing’ In fact, all businesses will return to their respective fields and will no longer unity of ‘Olympic’ as the central. So, as of now, we have basically been able to spend on the ‘Olympic marketing’ success or failure to see an approximate clue. Olympics cooperative enterprises divided into five levels, the first level (Level1) is a global partner the International Olympic Committee (that is commonly known as the TOP sponsors), at this level of Chinese enterprises is only Lenovo, the second level (Level2 ) is a partner of the 2008 Beijing Olympic Games, at this level, which is obsessed with China ‘Guo Zihao’ business. The third level (Level3) 2008 Beijing Olympic Games sponsor Yili, Haier, Tsingtao Beer and other excellent brands belong to this level. The fourth level (Level4) is the 2008 Beijing Olympic Games, the exclusive supplier of the fifth level (Level5) is the supplier of the 2008 Beijing Olympic Games. The fourth and fifth levels, due to the limited participation of the strength of the enterprise itself, in addition to kitchen and Arowana Vantage beyond what the company has yet to make a sound marketing activities, in this feast of Olympic marketing, perhaps only can be in the ‘to do offer’ position of the. For now, the Olympics really good marketing, benefit from, and focus on the first three levels. Of course, there are a number of related enterprises have also achieved gre