Olympic marketing sensible how far from reality-.docVIP

Olympic marketing sensible how far from reality? With regard to the interests of competition for the Olympic sponsorship, you can call the melee combat bayonet sight of blood. On the one hand is a rich and powerful corporate bites, attack on the one hand, SMEs in marketing From EMKT., Olympic marketing is more like a collective safari, in this thrilling safari, in regard to successful, the strength of , luck and creativity of a Less. Deformity food chain With an increasing number of enterprises compared with great enthusiasm, professional sports marketing company more like a dispassionate bystander. In the Olympic Games and sports economy in full swing behind the sports marketing company does not taste the joy of harvest. Compared sprung up public relations and advertising companies, a growing number of sports marketing company is in a precarious on the eve of, or are thin or have closed down. Mei Yang-Ming Communications Group president, LI Lu, frankly, for the Olympic economy, he was not a blind optimist, Tiger Woods had single-handedly planned first visit to China to participate in Shenzhen Mission Hills Golf Challenge, he, in the eyes of the people understand, the in 2008, the eve of the Beijing Olympics, clearing the sports marketing business, foot ashore. Yang-Li Lu explains: ‘long where ginseng is not rough, the monopoly’s core competition resources are taken away by the Government, and abalone and shark’s fin was allocated to the Guozi Hao, and the remaining rubbish and tasteless to us. For a long time, the Government has led the sports industry has been under development and over-exploitation in a vicious among the sports marketing company it is difficult to find valuable resources. In 2008 should be a watershed in the sports industry, only the government aware of this problem, and to gradually open up sports resources in a free competitive environment, sports marketing company a chance. ‘ China’s ailing government-led football be called a classic ca