On off-season business to do-.docVIP

 PAGE \* MERGEFORMAT 6 On off-season business to do? Careful reading of the ‘China Marketing Communication Network’ article ‘business what to do off-season’, it is enlightened, the author of the off-season to analyze the internal management of enterprises in a more thorough, but as a leading edge in the market for many years to plan for the work of the author They generally feel that enterprises in the off-season addition to the above mentioned work, there are a lot of work to be done, Here’s making an unworthy sequel, On my off-season market in how to do. 1, re-marketing network When the sales season, in order to the sales, manufacturers have generally ignored the construction of marketing network and management have only concentrated on the development of distributors, take orders, produce good results. Dealer to choose whether or not to consider reasonable, and whether it will impact on the market, two distributors of management is in place and so on. Therefore, enterprises in the market during the low season, we must check and re-marketing network. Usually, I like this operation: With ‘plate market’ as the center, a large distribution of the core, relying on a distributor and marketing personnel at all levels of participation, a large distribution of the two dealers to be the management, control, service and guidance. At the same time on the basis of the existing network structure optimization and integration part of a dealer. 1, in order to highlight the large as the center of the plate to build a more perfect market. Combined with the company marketing strategy layout, absorbed into the surrounding part of a dealer strength, network-wide distribution of a large secondary distributors. At the same time optimizing the integration phase, to give part of his enjoyment of a dealer sales policies; 2, examining the regional distribution of dealer network whether it was reasonable to consider a comprehensive economic strength of dealers, hardware and softwa