On the corporate brand awareness and brand positioning of the interaction.docVIP

 PAGE \* MERGEFORMAT 2 On the corporate brand awareness and brand positioning of the interaction   Abstract: In the operation of the brand, brand is a strategic asset and an important source of core competitiveness, we must establish brand awareness. Interactive brand awareness and brand positioning, brand awareness of the success-oriented brand positioning to become an important basis for a sustainable enterprise.   Keywords: brand; brand awareness; brand positioning; Brand Features contact point; brand extension   In the modern economy, the brand is a strategic asset and an important source of core competitiveness. For any business, establish brand awareness to build a strong brand, to become the key to maintaining the strategic leadership of. As the well-known branding expert Larry Wright, the United States described as: ‘the future is the brand of war the brand to compete in each competition. Business and investors must recognize that only the brand is the company’s most valuable assets ... ... have much more important market than have plants, but only has a market-friendly approach is to have the brand with a dominant market position ... ... is to create or maintain a Brand’s work, more than ever important and difficult ‘[1].   3, brand awareness and brand positioning of the positive interaction   4, to build brand awareness and brand positioning mechanism of interaction of basic measures