On the basic model of network marketing.docVIP

 PAGE \* MERGEFORMAT 15 On the basic model of network marketing   Abstract: In the traditional marketing framework, and the environment there is a clear boundary between. The environment is not controllable, the nature of marketing management is that the integrated use of a variety of controllable elements of marketing, enterprise and the environment to achieve dynamic balance. However, in the virtual world of the Internet architecture, the firm’s marketing structure is undergoing an extremely profound changes, to adapt to this revolution, we need a theoretical model of the context of marketing to make a new interpretation.   Keywords: Virtual enterprise; Internet marketing; marketing model First, the internal logic of traditional marketing theory, Marketing theory and marketing patterns change, and marketing theory of the origin, as has its deep roots and logical basis. Trace the history of marketing is not difficult to find, marketing mix, and on this basis the formation of 4P’S model is a theoretical draw meaningful innovation, this innovation has long been in the world, in the theory and practice on two levels has been widely identity. The value of this model, or vitality stems from its solid logical basis. With regard to marketing theory and mode of operation and can not deviate from its inherent logic. Otherwise, we would be difficult to recognize the nature, making it impossible to draw the logical conclusions. Classical marketing theory, the objective is based on the pattern of supply exceeding demand in a buyer’s market, while its logical starting point is on the controllable and uncontrollable factors that distinction. The 20th century, the early ‘50s, a professor at Harvard Boden (Bolden) defines the controllable and uncontrollable factors, the difference between marketing, marketing mix was first put forward the theory, laid the theoretical basis of modern marketing. 60 years, E. J. McCarthy completed the classification of controllable