On public relations event for the impact of brand building.docVIP

 PAGE \* MERGEFORMAT 7 On public relations event for the impact of brand building A book ‘PR first ad second’ in the community rise to an argument, ‘through public relations to create a new brand needs more time and creativity, but ultimately will play a public relations advertising better than the explosive effect ‘. Tobacco advertising has its own unique influence, and public relations are also important wherever they went. Today’s market has been transformed from a seller to a buyer’s market, market competition aims to capture the market, the occupation is the occupation of the real market, the consumers mind, it is to make a deep impression on consumers, so the event public relations is essential. Chinese classics, and do good public relations events, and also the success of rare, but the ‘Mengniu’ use of ‘Shenzhou’ events created by the impact of public relations spectacular. The successful launch of Shenzhou V, would inspire Chinese people’s strong national pride and self-confidence, will be China’s aerospace history of a great undertaking, with such a combination of historical opportunities, events, advertising and PR has won its extraordinary results . On the ‘Mengniu’ Thinking the success of advertising and PR are as follows: 1, Mengniu reason to build a successful, and enterprises are keen insight into the development of things is closely related to its sensitivity is an overall grasp of events for the public relations or a manifestation of awareness. The emergence of a news thread at a time can become the focus of public relations events, such as: Kentucky Fried Chicken Ikunori advertisements ‘七剑下天山 ‘ martial arts stories, but they have also attracted public attention and discussions. These events can be a material, while the key is to grasp the sensitivity of the incident, how will an impossible become possible. ‘Mengniu’ to find the focus of aviation, and applied to practice, the proposed ‘special milk astronauts’ advertising appeals, won the p