On functional cosmetics advertising U.S. power.docVIP

 PAGE \* MERGEFORMAT 10 On functional cosmetics advertising ‘U.S. power’ Cosmetics manufacturing is beautiful, its advertising should be a messenger of the United States. Functional cosmetics advertising, to emphasize the sales force, often reflects the straightforward, exposure, messy, complicated and threatening with a forced style, bringing people indecent feeling. But, functional cosmetics advertisements, must be a special feature requests. How to make products not only meet the aesthetic characteristics but also has a strong advertising sales force do? According to the author many years of planning experience of actual combat, provide a reference point is as follows: First, grasp the ‘basic point’ The so-called ‘basic point’, where there are three meanings: The first is ‘tone’. As previously discussed, cosmetics and beauty industry, the tone of their advertising should be beautiful. Even the functional cosmetic advertising, nor should the pursuit of functional demands as an excuse to abandon the pursuit of beauty advertising. For the consumer, advertising brought her analogy suggests is very important, advertising to do a strong sense of beauty, it will give her the illusion of an analogy, for example, after she used the product, it may become like a beautiful Like advertising model, so she would buy would be tried. For example, L’Oreal, represented by international companies, even if doing freckle, wrinkle, slimming products, its advertising without exception, are great beauty, most ads are in the virtual realm of aestheticism, and guide consumers in the United States aspiration, thus the formation of purchase. Second, advertising must not deviate from the ‘this’ is intended. Creative advertising, the intention is to sell products or promote their brands, therefore, should not, for artistic or aesthetic, to sacrifice ad sales force. It should be clear is that even if the ads do beautiful, ‘U.S.’ direction and focus, we must strictly choice, should