On from the Parmalat brand Parthian shot.docVIP

 PAGE \* MERGEFORMAT 11 On from the Parmalat brand ‘Parthian shot’ Since September 2006 has been in Beijing, Carrefour, Ahn Jung-Hualian supermarkets and other dairy products have appeared in a counter so that consumers unfamiliar and intimate brands - Parmalat, said a cordial, many of the old dairy consumption thus far on the Parmalat brand is still fresh in my memory and said strange at first to conquer the world of the Parmalat milk has been full since the income of Beijing’s 10 single items were actually yogurt, while the Consumer familiar with Palmer Rat milk was listed on an indefinite period. Look at the terminal display, and the original momentum of a dominant product today than sparsely placed, and there is no information call the terminal silence, as if in today has become China’s dairy giants Mengniu, Yili seem so overwhelmed before . Faced with such an order as early as 1995, the world’s No. 1 brand of liquid milk entering the originator of the return of China’s dairy industry whom we can not help but worry, the market has changed, consumers have changed, the competitive landscape has changed, how to recover lost territory? Represented by its brand ‘Parthian shot’ even more important that how to glory? Brand ‘Parthian shot’ of the passion and melancholy Over the past 2006 seems to be a brand ‘Parthian shot’ years before the sun rise, today’s Parmalat, market competition intensifies and follow-up of a large number of sprint brand does not appear to have been blocked by the past glory of the biggest names in the creation of the brand Parthian shot fired in passion and dreams. Whether it is self-developed new products, or leave him, whereas the OEM, or the later brand together, have invariably proved the giants of the industry’s bullish and expectations, but also the brand itself, the affirmation and self-confidence. At the same time, we also see, with the original generous compared with major advertising, today’s market seem to be more quietly illu