On real estate pricing strategy Thoughts.docVIP

 PAGE \* MERGEFORMAT 23 On real estate pricing strategy Thoughts First, the cost of competition? Consumer competition? To talk about the sales training Unit non-trivial problem The sales brochure of the Yam Concerned about the purchase of the emotional behavior of On real estate pricing strategy Reflections whether in the form to grab a quick high profits, or funds withdrawn from circulation as the main goal, we set prices for the real estate is usually to consider three factors: First, the cost - land, and Chien costs, tax and other costs combined. Second, is competition - the market supply and demand, direct and indirect competitors of the price situation. Third, consumers - the target consumer can accept what the price. Three kinds of factors in the final pricing of real estate in the role was clearly different, in general, the total market supply and demand and the competitor’s price is only for reference, while the cost to consumers is to determine the pricing strategy is the fundamental factor. In-depth analysis can be found: the cost of competition and consumer competition is the real estate pricing are two basic strategies. Cost-competitive pricing strategy, decision-making process is roughly: to calculate the total project cost - the price of competitors reconnaissance - plus the expected profit (depending on the proportion of target different different) - arrive at the real estate prices. Competitive pricing strategy, consumer decision-making process is: to provide competitors with how the price of the property - to investigate differences between the lot of property development and its competitors to adjust all the price variables, after which the price to consumers would be willing to receive any type of property -- What type of property development, how to develop to achieve strategic goals - the end of this real estate specific price. Clearly, the current developers to choose the most cost competitive pricing strategy, because it is the