On select power marketing target market characteristics and marketing strategy.docVIP

 PAGE \* MERGEFORMAT 10 On select power marketing target market characteristics and marketing strategy Paper Introduction: it is necessary to change their ideas, strengthen the power of marketing theory to learn and improve marketing skills, strengthen power marketing management, power marketing and create a new situation. Grid is a unified, may have different needs of customers in the same area, electricity sales department can use the same general area as a market, overall sales service, so that the different target markets electricity from the grid connection as a whole. Keywords: power marketing, target markets, marketing strategies Power Marketing as an important business content grid enterprises, not only related to the development of the power grid enterprise itself, but also all kinds of users and have a huge impact on other sectors. It is not only closely related to the construction of a conservation-oriented society, but also to build a harmonious society are inseparable. Therefore, we must change our concepts, enhance the power of marketing theory to learn and improve marketing skills, strengthen power marketing management, power marketing and create a new situation. 1. Features power marketing target market 1.1 holistic power exchange area to be covered by the grid, the grid is the overall scope of the electricity market. Grid is a unified, may have different needs of customers in the same area, electricity sales department can use the same general area as a market, overall sales service, so that the different target markets electricity from the grid connection as a whole. Although each has a difference of 1.2 electricity target market has the same properties in many respects types of customers, such as product classification, but in other areas there are very significant differences, mainly in the following aspects: 1.2.1 schedule. Different customers have different ways of power supply requirements. Supplying power suppl