On the blasting marketing promotional activities in the textile use.docVIP

 PAGE \* MERGEFORMAT 12 On the blasting marketing promotional activities in the textile use With the ups and downs of the textile industry development, promotion is always a different kind of process industry landscape. Century is the beginning of the decade the rapid development of the textile industry a decade, due to the booming market macro environment effectively promote and textile industry, Market sensationalism promotion and economic effects revealed beyond doubt. Yet today, vanity and flashy promotional surface gradually faded, its decline has been continuously presented, the marketing industry are being constantly reflect. overview of today’s textile market, promotional advertising everywhere, the event doors to cold, advertising costs to make ends meet, so many businesses disoriented and confused, and even into the ‘promotional seeking death, or promotion is to die,’ the survival of the impasse. As the saying goes, ‘as also promotion, also lost sales.’ Promotion is double-edged sword, it has a positive role in enhancing brand awareness, expand market share, market introduction cycles shorten, etc. However, ‘it certainly missing the whole, it is extremely opposing. ‘things developed to the extreme, will be transformed into the opposite direction, promotion is no exception. excessive development and utilization of promotion, not only caused the effect of declining sales, resulting in a more consumer loyalty and brand reputation of missing Promotional textile market in the Decline of the phenomenon, its fundamental value lies in the over-exploitation of promotion while ignoring its innovative technology practices, leading promotional always hovering in the mud homogenization An old saying: For poor are changed, change the pass, long-General Only innovation, promotion can always maintain its strong market adaptability and market buzz. How to effectively implement promotional innovation? Early in 2011 the textile industry has just hit the market at t