On the Body Shops success On social marketing and green marketing concept to create corporate brand.docVIP

 PAGE \* MERGEFORMAT 7 On the Body Shop’s success On social marketing and green marketing concept to create corporate brand Thesis Keywords: social marketing, green marketing the Body Shop brand Abstract: The Body Shop (The Body Shop), in the United Kingdom from 1976 opened its first store began, up to now has over 2045 stores in 54 markets around the world from social marketing and green marketing angle Discussion The Body Shop’s success. The Body Shop (The Body Shop), a deep, well-known brand of young women in the United Kingdom from 1976 opened its first store in the beginning, up to now has over 2045 stores in 54 markets around the world. Body Shop has just created, only the first 25 kinds of handmade skin care products for 34 years, the development of over 600 kinds of hair and skin care products today, there are 400 diverse accessory products. However, people like her should find her spent on advertising costs are not high street, magazines, networks rarely seen her ads, compared to the avalanche of magazine color page ads and other well-known cosmetic skin care brand, top models famous movie star spokesperson, body Shop money invested in advertising can be described as a drop in the bucket. why such a low-key brand has a large number of admirers? all because of her social marketing and green marketing concept. Called the Body Shop founder Anita Roddick, an avid environmentalist. Anita entrepreneurs and entrepreneurship are a traveler, she traveled in from all over the world to understand the unique beauty Back in England, created a body shop to reflect the brand’s concept of personal beauty and unconventional dark green color standard color: advocating natural care, natural beauty and green environment. Anita has always insisted on five beliefs: wake-up self-esteem, to protect the Earth against animal testing, defend human rights and supporting the community of Fair Trading. Body Shop to create this green brand, she always