On the brand and sales- Activate #8226; pulse #8226; Huiyuan.docVIP

 PAGE \* MERGEFORMAT 5 On the brand and sales: Activate #8226; pulse #8226; Huiyuan Background of: Shijiazhuang certain dealer inventory in October to 1.18 million from the historical sales data, the client monthly sales of 50 million yuan (40 million in sales in the circulation on the market in sales of super only about $ 100,000 in November need to purchase 44 million yuan to complete the month mission. If you do not purchase, the customer’s inventory is also enough to sell one to two months. not purchase the harm: that is, the customers for three consecutive months did not complete the objectives and tasks of the provisions of Company H, H’s cost of inputs and purchase the target combination of H Company in November will not this end market investment costs to support the purchase of the harm: If you purchase, the company may will provide part of the cost for the terminal building, there may complete the eleven task in February, but also be able to get H’s quarterly award, but the stock to $ 162 million, in other words as a serious warehouse explosion this case, as a sales manager, how can do a good job market? change the phase of sales growth for continued sales growth, successful completion of the task of eleven, twelve-month sales sales manager Wang Liang made the following diagnosis: Thesis: the market is facing the problem points: 1, the market in disarray, the channels overlap, serious R amp; D center, the price confusion personnel centripetal force is not strong, the execution was poor plagued the development of the market. Shop City is low, less than 30% of the Shop City store, Shop City items single store sales rate is too low, the zero of the owner of the product awareness, but the prices are relatively competitive products, consumers The lower the number of active optional. 3, the channel does not count, only the immediate long-term plans. Channel operators and manufacturers for many years, but its performance, injured over benefit can