On the domestic pharmaceutical companies product manager.docVIP

 PAGE \* MERGEFORMAT 12 On the domestic pharmaceutical companies product manager 1, the product manager’s functional position. When the large group, large multi-brand strategy of the company’s pharmaceutical enterprises in China has become an important direction of development, they often need a precise positioning of the products and comprehensive integration of all available resources to create a virtuous cycle of product sales and build loyalty customer base of professional manager - product manager. He usually be the company / enterprise product management system, the central link. In practice, the process, such as adequate to effectively perform the functions of the team under his leadership role, will greatly improve the difficulties in running their business in the brand image, or rapidly improving product visibility in the same industry. As a ‘product designers the soul’, a good product manager should have the following five comprehensive ability: planning, organization, communication, motivation and control. However, this is usually not a priori with five kinds of ability, but needs work process in a series of constantly sharpening, after the company culture and market-conscious exercise of outstanding post-crafted mid-level management personnel. They themselves should have some medical background knowledge (medicine, pharmacy undergraduate and above), direct marketing or management experience (medicine, medicine or health products marketing experience), has affinity for communication skills (good sales performance can be used as one of the criteria to measure) and a keen market awareness (knowledge of the pharmaceutical industry policy changes, concern about market dynamics habits and gather relevant information flow channels). 2, the product manager’s main tasks. Product manager, it should be a good run companies in the implementation of advanced management system, a key element of product [product management system: Ji Zhi various product lines