On the Electric Power Enterprise Marketing.docVIP

 PAGE \* MERGEFORMAT 12 On the Electric Power Enterprise Marketing Paper Introduction: With the development of market economy, the power of business ideas gradually changing supply and demand of electricity has also undergone a transformation. Power companies face a changing market, but also did not adjust their marketing strategy, can not fully meet the current needs of the market economy. For this reason, in the power of marketing should resolutely reject outdated and no longer meet the changing market philosophy and marketing approach, should adhere to the ‘Power is the foundation, technology support, service and management is to protect’ principle, will establish adapt to the new concept of a buyer’s market power marketing need to adjust their marketing strategies in order to achieve survival and development in the fierce market competition. Keywords: power companies, marketing, marketing strategy With the development of market economy, the power of business ideas gradually changing supply and demand of electricity has also undergone a transformation. Power companies face a changing market, but also did not adjust their marketing strategy, can not fully meet the current needs of the market economy. For this reason, in the power of marketing should resolutely reject outdated and no longer meet the changing market philosophy and marketing approach, should adhere to the ‘Power is the foundation, technology support, service and management is to protect’ principle, will establish adapt to the new concept of a buyer’s market power marketing need to adjust their marketing strategies in order to achieve survival and development in the fierce market competition. 1. Power Problems Enterprise Marketing 1.1 concept behind the power companies, the service is not strong sense of awareness of quality service is limited to the streets propaganda leaflets, smiling service, the sale of electricity to update the facility and other surface phenomena, did not