On the global marketing management strategic research.docVIP

 PAGE \* MERGEFORMAT 7 On the global marketing management strategic research Abstract: The global marketing is the trend in today’s world, the article in the international marketing environment, awareness and valuation basis, to discuss global market entry strategies, and should learn from Japanese companies global marketing strategy, on how to use their own advantages, and explore China’s enterprises, Global Marketing the strategic road, in-depth study. Keywords:: global marketing strategy of multinational enterprises 1, global marketing is the trend in today’s world ‘In the 20th century, 90 years, globalization has become a reality can not be ignored. To measure the success of the enterprise performance is only one: international market share. Successful companies often rely on to find markets around the world to win. ‘GE’s former CEO Jack. Welch (Jack Welch) has said so. With the development of productivity, acceleration of world economic integration process, the market is no longer a single country’s internal market, the customer is no longer a single country’s domestic consumers, everything is subordinate to the world, there is no national boundaries . Today, the United States as the world’s largest national markets throughout the world market to absorb about 25% of the products and services; to the Japanese companies in markets outside their own world, to account for 85% of market potential, and for the United Kingdom, Belgium, the Netherlands , New Zealand, these countries, they must be more than half of its products are sold abroad, in order to maintain its high employment rate. International marketing is that the globalization of markets in order to achieve the company’s overall goal to focus organizational resources, selection, development of domestic and foreign marketing opportunity process. It is the world as a whole, worldwide search for markets, global product development and sales to the face of new competition in world markets. The