On the issue of the animation industry marketing network _ _ behalf of the thesis paper network.docVIP

 PAGE \* MERGEFORMAT 8 On the issue of the animation industry marketing network _ _ behalf of the thesis paper network Write papers network: Abstract With the people’s material and cultural living standards rising, animation products as one of the main cultural products have become the people, especially young people an important part of life, but from the current status quo, and can not be optimistic, we should further analysis of the animation industry’s main marketing channels, based on the current status quo, the development of scientific development strategy to promote healthy and rapid development of animation industry. Keywords animation industry marketing channel strategy, culture and animation products on the market as an important part in promoting China’s socialist cultural construction, building a socialist harmonious society and promoting the healthy growth of young people play an important role in the development of China’s animation industry with state on China’s animation market, marketing channels, animation market distribution and marketing strategy analysis of the status quo, we can better understand our current anime market for the future development of a better reference. First, the animation market, marketing channels marketing channels for the sale of a product is very important, is to achieve the transfer of product ownership for the purpose of the product from producer to consumer or business transfer process through which all interdependent organizations groups From this perspective, it is all marketing channels, the carrier market the sales process as the animation industry is concerned, the main source of profit is the most important film of the broadcast TV or pay and play products introduced after a series of cartoon derivative products sales . Thus, we can put animation markets and marketing channels are divided into anime cartoon derivative products of these two aspects of the marketing channels. (An