On the low end of Zi Bujiu Marketing.docVIP

 PAGE \* MERGEFORMAT 15 On the low end of Zi Bujiu Marketing [Zi Bujiu market conditions] With Zi Bujiu market development, Zi Bujiu increasingly fierce market competition, in addition to the liquor business, pharmaceutical companies continue to enter the market in the Zi Bujiu, domestic enterprises are also several professional Zi Bujiu continuous lines are an extension of Coconut Island, near a few years developed a Coconut Island Neptunus wine, Coconut Island, Wuzhishan wine, Coconut Island, miners wine, fresh wine has developed a 38 degree install fresh wine, Herd Bazhen wine, Chih-Chung, and introduced a 138ml wine daily regimen, the manufacturers competing to develop new products, broaden its product line to occupy a different market segments. Products from various manufacturers market positioning point of view, the main restaurant is divided into wine, home health care own wine, wine gifts. Professional Zi Bujiu enterprises generally from the catering, own the market starting, strengthening market infrastructure, establish a brand image, such as: fresh wine, liquor, Coconut Island Deer Tortoise; product extensions in the Zi Bujiu industry enterprises, especially well-known brands, and many more high price positioning, skimming the gift market, such as: It has a large dragon and tiger wine, the river pharmaceutical Qi concentrated wine, Lei Yun Shang Pharmaceutical’s cannon-day red. Through the market testing shows that it would form a Zibu Jiu-known brands, loyalty is essential for the formation of consumer groups, and that is to strengthen the own market development, Coconut Island, in recent years in the own market segments and development has done a lot of attempts, such as: Coconut Island miners wine, their target customers directly at the miners, targeted consumer group to carry out propaganda marketing activities to stir the market; Coconut Island Wuzhishan wine, for wage earners, expand own market, expand the ‘coconut island’ brand Consumers fac