Out of the family of errors to achieve standardized management.doc

 PAGE \* MERGEFORMAT 7 Out of the family of errors to achieve standardized management Many domestic pharmaceutical companies in marketing and team structure, generally designated in accordance with the regional approach to the management of films, the basic sub-headquarters - provinces (some provinces and autonomous regions on the establishment of management firms are also large areas of several provinces and autonomous regions) -- - Region 3 management levels. From the management system and organizational structure there is no problem, but in practice it is the management of the problem 100. Within the industry will know that pharmaceutical companies marketing team, including senior marketing professionals are highly mobile, particularly in the private sector’s performance is more prominent, and one year for a Marketing Director is the commonplace, the problem is precisely triggered . Pharmaceutical enterprises, especially private sector team to a succession of executives is necessary for a group of people, bringing a group of people to form and enrich the team in order to well implement, and execute their own marketing ideas. Most of the private sector and the marketing team with a clear familial, team managers and supervisors in some provinces are more or less with the business owners are relatives. So that on a team where there are two branches, one is the director of marketing for business owners to hire people who bring the composition of the team is a team of business owners and relatives. Two branches of the team, director of marketing and business owners exist between the delicate relationship. In such a business and team management is a big problem. First of all, management rights and management principles are often broken, relatives, director of marketing team can cross the report directly to the business owners, business owners sometimes directly to the provinces and autonomous regions across the director of marketing for change in marketing polic