Out of the store from the shopkeeper to peddler.docVIP

 PAGE \* MERGEFORMAT 5 Out of the store from the ‘shopkeeper’ to ‘peddler’ Hong-Yang companies to adopt self-specialty stores and franchise chain operations conducted in the form, is a small home appliance industry, transport channels, to do a differentiated model, but the face of modern large-scale home appliance category of commercial channels, the impact of the company’s stores encountered Hongyang to the operational problems are inevitable. As the stores are all run their own products, here is the key point is that your products are not differentiated, if there is no difference, then there is no price advantage, if there is no price advantage, there is no service advantages such as, corporate To find the advantages of their products, which is the basis for business. Present Hongyang company must first determine the store’s location, thereby taking a more market-oriented marketing approach, to be able to ‘get out’ shops, to the consumer closer to the places, so that the market was able to accomplish a great deal. From a marketing point of view, I believe that the company’s stores Hongyang To break through the current bottleneck, it is necessary to proceed from the following aspects: 1, and change store as ‘Marketing Center’ If the retail store will only be the terminal functions, the current red-yang companies, has been far from meeting its development needs. We know that Hongyang company’s stores are mainly based on three or four markets, can be speculated that the density of the store will definitely not too large, such as a town may only have one store, then this store will have a first radiation range, in the context of all of the potential customers are stores target consumers, but consumers will be because you are a small shop here, instead choose to buy your product, which is a lot of stores the company is currently Hongyang now only have a monthly One of the reasons a few thousand dollars. Therefore, to change the store’s features, not just the