Outlaws of the Marsh brand culture marketing.docVIP

 PAGE \* MERGEFORMAT 3 Outlaws of the Marsh brand culture marketing Song Jiang, word Komeito, known as the timely rain earlier is Yuncheng to Yasi county government a bit less than Fu Li, and short thick black students, Yuncheng sent the nickname “Black Saburo” until Liangshan, on the intelligence is less than the army, division, Wu of martial arts is less than the cottage generally chieftains, but mentioned in the Song Gongming this name was known far and wide in the rivers and lakes, and has sat later in Liangshan, public hero Ganxin Chen clothes, the lop orders, but why? This natural Songjiang Ren righteous good facilities Emotion Shigeyoshi natures are not unrelated, the two more important the is Songjiang Shan operating Liangshanpo Group brand culture, Song Jiang’s rule, 800 Liangshan brand The power of play to the extreme. Liangshanpo brand culture is reflected? First, Liangshanpo Group brand on foreign cultures show “Road” to “punish” brand purpose, to getting rid of the responsibility, always in pursuit of justice, and justice inherent in the “Road”, reflecting the idealists the world. the responsibility of a grand vision and mission. This makes the bandit bandits Liangshanpo congregation hero and Zhanshanweiwang, flow will have a fundamentally different, from a marketing point of view, reflects the orientation where the differences. “Outsmart Extorted started a robbery rich to the poor first shot, whether it is in rivers and lakes or the printing of all earned the reputation of the people. In addition, the Battle of the attack I wish Chuang, had header city, broken Gaotang Zhou, army wherever they went, neither hurt the common people , which makes the brand image continue to deeply rooted. To create internal corporate culture, Song Jiang to “justice” at the head, defined as a link Liangshanpo 108 firmly together, pull together. Liangshanpo deliberations big place, “Ju Yiting or “Loyalty Hall” was never far from a righteous character, so the