Outlines the four major trends in 2005 China Liquor Sales.docVIP

 PAGE \* MERGEFORMAT 17 Outlines the four major trends in 2005 ‘China Liquor Sales Recalling the 2004 liquor sales throughout China, in the turbid Fu Zao, change, gradually to a rational, orderly, innovation and development has become a kind of direction and trends. ‘No business this year is such a difficult year, the ’! Renhuai City, Guizhou Province, in charge of a distillery in answering the author’s question, so reluctantly said. Renhuai Maotai Town in Guizhou Province, recently I saw was a rare sight in previous years, many wineries have lost their former peak production scene, especially those who lack their own brand names, but only by OEM’s wineries, but also worse. Asked why such a situation occurs when a person in charge said of wine: ‘Consumers are increasingly rational, and used to rely on the way OEM dealers have been enough for consumers to alert them, while before that OEM mode of operation, the winery has actually attached to the distributor to rely on him completely, but most dealers only have the advantage of the regional market operators do not have the national market competitiveness. With the increasingly fierce market competition, strong brands are rooted in national and regional markets, making the region intensified competition in the market. So the lack of brand and product competitive advantage, a new brand to compete with those national brands together, both in terms of competition, or competition for resources, both handicap, small wineries also inevitable that more and more difficult for the ‘ . This phenomenon in Sichuan Yibin, Qionglai, Luzhou, and so wine producing area, is also still exists. I saw in Sichuan Qionglai had hot wine business, has completely lost its former peak production scene, only Attendant and pull goods trucks, quietly lying on the factory production plant area, waiting and witness this piece has been a busy scene and history. This is not an isolated phenomenon, but the liquor industry’s overall picture, one