Outstanding Sales Award for the Seventh China Case Comments views.docVIP

 PAGE \* MERGEFORMAT 7 Outstanding Sales Award for the Seventh China Case Comments views 1, quick consumption, services and cultural classes ※ Read Customer Case ‘Read-off mode’ is ‘impulsive reading age’ of the inevitable product of marketing skills and market demand, a bold attempt to collision, is ‘cross-border’ marketing thinking in actual cases. A book sale of the threshold is not high, more is the lack of a textbook is in fact the reason for their actions. ‘Read off’ While the product itself from the book research and R amp;amp; D, but it takes more energy and wisdom, is in the ‘purchase of reason’ creativity and packaging. Impetuous times, impetuous in their studies, the market does need some seemingly popular cultural elements. ‘Read off’ from the original publishing house stood, the authors point of view of ‘out of what’ is converted to stand on the reader point of view of ‘see what’. From the cultural consumption in itself, this is the kind of change is not necessarily an improvement. However, judging from a marketing point of view, he grasped the true feelings of the market demand; he pushed the publishing industry’s marketing thought; his counterparts from imitation to provide more competition to be promoted to the new competition may be. This is not just a change, but indeed is an improvement. ※ Alibaba Case Not all of the success should be attributed to marketing, as the case of Alibaba. But most of all the success and marketing-related, as the case of Alibaba. A product into a best-selling products, in today’s China is the need to pay a high price. Branding costs, the cost of the flow of goods into the cost of production in enterprises outside the high costs. Alibaba is the significant reduction in emphasize the advantages of consumer-brand shape, the flow of goods pay a high price. Alibaba by ‘tree concept, pro experience, creating life’ started its marketing strategy to promote, from the known results of operations are very effective