Overlord crisis- toxic products but the brand is still toxic.docVIP

 PAGE \* MERGEFORMAT 5 Overlord crisis: toxic products but the brand is still toxic Just two or three days time, the King experienced a company’s most thrilling Sheng Sijie. July 14, 2010 Hong Kong media reported that King (01338.HK) s products containing classified as carcinogens by the U.S. dioxane. The news came out, immediately set off a wave of the crisis, the major mainstream media, the major site to begin crazy reports. a variety of critical topics also will be a strong launch of the network. King shares plunged 14% within one day. King of crisis will be a strong stream of a surprise hit, but the event soon perk up. July 16, the Guangdong Provincial Quality Supervision Bureau released new test report, King of the dioxane content is safe. The legality of the product for Overlord, the quality supervision department of the inspection report represents the official version of events set the tone . But for the market and consumer confidence, the quality supervision department report Quefei tuna medicine, can not rapidly revive consumer confidence in a short time. Although non-toxic products, Overlord, but the brand is still toxic. Developed in an information age, even if the error reported in the media, the public easily outperform the psychological effect of the media, in online media amplification and encouragement, for companies or products of any negative reports could lead to a Big storm crisis, this is the new market environment, every company may encounter challenges. the collapse of consumer confidence is felt, but consumer confidence is as careful look like the reconstruction needs of a long process. Tell us the essence of public relations, awareness is the reality: Public perception of things is the fact that the highest is more than the event itself, the impression of “facts.” Such as the King just stop at the official statement of the level, can not communicate with the public good, the crisis threatens still exist. Overlord product