Own future direction of car prices brand strategy and prospects.docVIP

 PAGE \* MERGEFORMAT 17 Own future direction of car prices brand strategy and prospects Is well known in the automotive value chain elements of the overall competition, independent car prices sorely lacking is the core technology and brand the former, the government market for technology strategy, has achieved initial results. Although the core technically does not really put out, but the independent car prices learned basic science and technology, and gradually became a core technology, science, technology independent path of development, such as the most practical service: product innovation, independent car prices ten twenty-five plan, an average of 3-5 years of launch of new products section, more than the number of joint venture models 2-3, while, like SAIC, Chery, Chang’an in R amp; D investment are more than 1 billion I believe, with the independent car prices continue to enhance the overall strength, increasing capacity to learn, people continued to gather globalization, growing R amp; D investment in core technology there will be a breakthrough. Now, we are concerned about how to brand a short piece of board to break through, and his development of strategic direction and the way out? Camouflage the moment, independent car prices are now mostly used in low-quality low-cost brand strategy model, brand and product that is stuck together. In other words, there is no fine line between brand and product space due to low quality products and brands is also low side, or because the brand positioning is more low-end and low-priced products only to survive, which is a form of mutual cause and effect relationship. In China, low-quality low-cost positioning to Chery, Geely, BYD, represented by high-quality low-cost positioning to the Great Wall, Chang, represented, in fact, the difference between them is not large, in general, or a mode, and after years of development, they would not easily out of this direction mode. 2010, 2.92 million Chinese own-brand