Panda triggered a major - from Kung Fu Panda to see Chinese elements of marketing.doc

 PAGE \* MERGEFORMAT 6 Panda triggered a major - from ‘Kung Fu Panda’ to see Chinese elements of marketing The panda is a simple and honest captured the world’s eye and purse, and crashes through the unstoppable. This is the film ‘Kung Fu Panda’. From the June 6 release date in North America, the ‘Kung Fu Panda’ in the first weekend harvest 60 million U.S. dollars, more than all the cartoons in Hollywood history at the box office. To date, the film has already won the world nearly 200 million U.S. dollars. June 20 ‘export switching to domestic’ to China, is also of concern to great acclaim, a week at the box office approximation billion mark. Professional film critics that the film is expected to break the United States in 1998 animated movie ‘Mulan’ is the world’s 300 million U.S. dollars at the box office. Many users even said at home and abroad since this is DreamWorks ‘The Prince of Egypt’ after the most successful and artistic appeal of an animated film. Panda triggered a classic case of big movie was born. However, this success belongs to DreamWorks, only part of Hollywood, and we do not have anything to do with, and not a penny of royalties. We are nothing more than pay for DreamWorks who captured the world’s only, in the generous and heartfelt sighs while, we should consider is that in China, China’s national treasures and cultural elements are ‘for foreign use’ and the great success of the the occasion of the film and other cultural products in China is still generally weak competitiveness of today, how should we do? I believe: China’s global power of the elements I believe the power generated. As the film turtle master if ever there would be no accident, I believe, to believe, I believe that in order to succeed. In fact, all seen ‘Kung Fu Panda’ and know that this is an element of the corpus of Chinese film. From the movie name started Kung Fu Panda, landscapes, tai chi, temple fairs, calligraphy, acupuncture, scrolls, Chinese clothing, hats, Bin