Past three years we have done-.docVIP

 PAGE \* MERGEFORMAT 4 Past three years we have done? In 1992, TCL Group, formally cut into the large-screen color TV as a breakthrough the highly competitive TV market. Rely on a strong marketing network cloth points, and marketing in Beijing, Wuhan, Changsha and other places a beachhead, TCL ace was exclaimed as color TV color TV industry in a ‘dark horse’. However, until 1995, in Henan Province is located in the hinterland of the Central Plains, TCL ace TVs are incredibly lonely, and only some scattered small ones for sale, TCI ace brand awareness was almost non-, which is thousands of years, linking the east of Henan West, Nantong trade and a strong strategic position north of the geopolitical impact of radiation pose a great contrast. In April 1995, TCL Group, Zhengzhou branch was established that, with a strong advertising campaign, became a hit the market in Zhengzhou, TCL ace color TV gradually attracted everyone’s attention, brand recognition continue to rise, so that after one year, In Zhengzhou, the major retail market share soared to the first color TV brands. Guangdong, a survey research firm also reports that the ‘TCL in 1995, Zhengzhou, the market has created a miracle’. Since then, TCI-Ace color TV has been entrenched in the retail market in Zhengzhou city, the first position, and quickly the ‘copy’ to the other prefectures and cities in Henan Province, central city. TCL trump color TV 1:00 a meteoric rise, the market within a short time has become a recognized brand name in Henan. Well, TCL entered the market three years, Henan, done? Let us be illustrated by comparing groups of figures: Let me talk about market share. In addition to the central city to maintain absolute leading position in the retail market, the market share in the province has consistently ranked in the top three. Times that volume. 1995 headquarters to Zhengzhou TCL’s 3,500-million annual sales tasks, the results will be achieved when the end of the year more than 7,00