People grew up thinking a marketing course.doc

 PAGE \* MERGEFORMAT 10 People grew up thinking a marketing course Since graduating from university, engaged in marketing, has been for ten years, this decade’s work experience be considered a little experience, and today is the last day of 2005, has always been right in front of a decade of marketing experience combing look, sedimentation about, out of this a strong idea, today deliberately did not participate in all social activities, a person sitting in the library alone, organize their own feelings and experiences. The recent working relationship, often Yaogen to deal with internal and external marketing personnel, but also often for the company to do the training of personnel inside and outside, I found that most marketers fall into two categories: one is to contact the marketing soon, or have done a multi-year business but there is no system of marketing knowledge and is characterized by such persons have not yet started, is marketing the door, and another it is worked in some large companies, or have been a successful marketing experience, such personnel common feature is complacent and think that they are already proficient in marketing, and unnecessary by doing what has been previously learned enough. From my experience point of view, these two types of people is a growing need for experienced marketing person two states, they need a breakthrough. Perhaps, the following course of my thoughts break their status can be helpful. Introduction and practice of marketing Marketing, in the end how to entry? Now the marketing of books has been voluminous, and truly useful marketing books small, well-known foreign marketing experts to write it? Too much too theoretical, systematic study and once again take a very strong willpower, the framework for the establishment of marketing theory is helpful, but for once the actual operation of the people, not meaningful, the domestic marketing experts to write it? Copying or adaptation of foreign marketing of books, o