Pepsi bubble on the Master who accounted for cheap who is-.docVIP

 PAGE \* MERGEFORMAT 5 Pepsi bubble on the Master who accounted for cheap who is? Master and Pepsi suddenly made to join hands, not the legendary ‘buy’, but you have me I have your ‘convertible Union.’ Recently, Master Kong Holdings and Pepsi in China to establish strategic alliances, Master Kong Master Kong Beverages Holding subsidiary, will be holding a 5% stake in exchange for Pepsi bottling plant in China, all the holdings. In other words, a Master franchise in China, Pepsi bottler, is responsible for production, sales of carbonated drinks in China, Pepsi and related non-carbonated products. Two giants of the cooperation in the industry dropped a heavy bomb. Both are industry giants, such cooperation, who is the winner? What they need, win Double Happiness Pepsi certainly not loss-making business. First, peel canned ‘burden’ to focus on brand management. Master While in China will receive 24 Pepsi bottling plant assets, however, Pepsi’s profits come from concentrate , rather than canned dividends, and concentrate is the product of the core content of the factors that dominate the market and the brand. for filling enterprises, the cost of concentrate accounted for the overall cost of 1 / 3, together with recent to concentrate the frequent price increases, but also increased the cost of the filling pressure of business and reduced their profit margins, announcement, in 2009, CBL before and after tax loss amounted to $ 38,500,000 and $ 45,500,000 .2010 the end of this loss widened to $ 175.7 million and $ 175.6 million, many Chinese shareholders have to opt out. Second, the benefit from the Master a strong distribution network. Indra K. Nooyi, PepsiCo chairman and chief executive officer, said: ‘We believe this initiative will Master League excellent distribution network and Pepsi combined outstanding ability to innovate, resulting in short-term greatly improved within the beverage business in China. ‘channel sink has been a multinational short boa